The more time Google crawl bots waste backtracking from the dead ends caused by broken links, the less time they spend indexing the quality content you want to rank in search results. While broken links aren’t a direct Google ranking factor, they do disrupt Google’s indexing process and waste your crawl budget, both of which can negatively impact SEO.
People are 90% more likely to trust and buy from a brand if a friend recommends it first.
FIX BROKEN LINKS DRIVER
Poor Word-of-MouthĮven with all the bells and whistles of digital marketing, word of mouth remains the most trusted driver of consumer behavior, with $6 trillion of annual consumer spending attributed to referrals and reviews. If you frustrate user expectations for as simple an action as leading them from one page to another, you cast into doubt the quality of your products and services - where a lack of attention to detail can create disappointing results for your customers. Salesforce, State of the Connected Customer, 2019 If they can’t get there, they can’t convert, and you can’t generate revenue from their visit.Ĩ4% of customers say the experience a company provides is as important as its products and services. They prevent users from getting to their intended destination, which could be a point of conversion. Frustrated Customers & Lost Revenueīroken links are like roadblocks smack in the middle of your customer’s journey. All that, and yes, while not a direct ranking factor, broken links will eventually impact how your content ranks on search results pages (SERPs). Broken links also disrupt the customer experience and can interfere with conversions, ultimately impacting your bottom line. Google has stated that a few broken links on your site won’t hurt your rankings, so they’re no big deal, right?īroken links create a terrible first impression for visitors to your website - calling the quality of your products or services into question and negatively impacting your brand reputation. If some URLs on your site 404, this fact alone does not hurt you or count against you in Google’s search results.
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